COLOR AND YOUR BRAND
Though there’s no definitive proof that color and marketing have a direct correlation, the links between certain colors and emotions are worth paying attention to! Colors have varying significance in different cultures and personal preferences. Despite all that we don’t know, there are some things that we CAN say, so read on to find out why you should think twice while deciding colors for branding!
Show Some Personality
Your brand is defined by your personality and the feelings you want your consumer to have. The colors you use can help convey that! Red hues provide a sense of boldness and excitement, which is why brands like Coca Cola Nintendo use them.
Given that 90% of decisions about brands and products are made in a quick second, usually based off color, decide what you want to tell your consumer and color accordingly!
Guys vs Gals
Research in color preferences has shown that there’s a difference in psychology between men and women. Take into consideration the demographic you’re trying to market to! Gals tend to prefer pastels and lighter tones, while guys like bold hues. But on the flip side, many companies use the opposite to make a statement about “what’s appropriate.”
Take InHerSight, which uses a bold yellow hue and aims to inform and empower women about the workplace during an employment search. This bright yellow is loud and most definitely not pastel, but the company also aims to shatter the male-centric employment search and is colored to make a stance!
A psychological principle known as the Isolation Effect states that something that stands out is more likely to be remembered. When considering user interfaces and navigation, this is a great idea to keep in mind.
Make buttons and headlines different colors to make em’ POP and capture user attention!
What Does It All Mean?
At the end of the day, everything that’s known about color psychology is still just research! Though color is a great thing to think about and consider, there isn’t a formula to best fit your brand. That’s a decision for YOU to make!