WHY YOUR COMPANY NEEDS CORE VALUES
JUL 16 2017
Why do you do what you do? What are you working towards? What really matters to your team?
These are essential questions for your company. The core values that it holds should shape the actions of employees and be incorporated into the brand. These values shape the vision of the company and inspire people to give their all. Rather than being brushed off as a buzzword, here’s why your company NEEDS core values.
They communicate what's important.
One look at Apple and you can already tell that this technology giant values innovation and pushes to integrate new ideas into all of its products. A glance at Amazon reveals the company’s dedication to bring products directly to consumer and their efforts to streamline the process.
These core values demonstrate why these companies work tirelessly, even while being some of the most successful brands in the present day. They also let customers know what’s important to the company and its success!
They improve engagement.
Speaking of customers, the company’s core values engage with potential customers. Core values often showcase why a customer ought to go to you rather than a competitor. It’s a key differentiating factor. Core values just may be the reason some people prefer Apple to Samsung, despite the fact that both companies have amazing products.
From an internal standpoint, they can do just as much good! Studies have shown that companies that show a strong sense of identity have an easier time onboarding employees and higher retention rates in the future! When your employees can feel personally invested in the cause, it’s no wonder they’re willing to stay.
They boost team morale.
Core values help to create an authentic space: when the executives and employees work towards the same goal, there’s a sense of common purpose. And this sense can help employees pull off wonders! Higher levels of commitment, better individual performance and easier decision-making are all side effects of having strong core values.